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Electric heating food bought the food network for Baidu led hundreds of millions of dollars

[Abstract] Baidu has repeatedly tried to invest in the field of electricity providers, not long ago, Baidu completed the $150 million financing of honey bud investment.

Tencent technology Lei Jianping reported on October 12th

following the food business three squirrels to get $300 million financing, I bought the food network counterparts also reported the news of financing.

technology Tencent was informed today, Baidu capital already and I bought the food network signed a cooperation agreement, a total investment of $200 million more than the latter, except Baidu, the participants also include Taikang Life, the news is expected to be announced in the next 1 weeks.

, I bought the food network was established in 2008, July 2013 by A round of investment fund Saif inject millions of dollars.

in August 2014, I bought the food network announced the completion of $100 million B round of financing. The financing by the IDG capital of $85 million to lead the cast, A round of investment in the lead of the tournament to $15 million chase.

B round of financing, COFCO COFCO I buy hair is still the controlling shareholder, IDG and Saif were about 20%. I bought the food network B round of financing is mainly used to strengthen the overseas direct mining, the front-end supply chain and cold chain distribution and other fresh original competitive advantage.

however, I bought the food network was founded in 6 years has suffered an embarrassing, namely "tepid". Insiders have predicted that in 2015, I will be able to buy the annual sales of about 2 billion yuan, with the same as in 2014 to maintain do not lose".

cause I bought the food network for this reason is that an industry in the investment and layout period, two fresh goods transport loss rate is high, I bought the food network B2C electricity supplier logistics cost more high, and I bought the food network to the central enterprises property, is also considered an important reason.

it is reported that Baidu has made several attempts to cultivate the field of electricity providers, but with broken halberds defeat. This year, Baidu stepped up investment in the field of electricity providers, not long ago, Baidu has just completed the import of maternal and child electricity supplier honey bud $150 million financing lead.

with Baidu investment I bought the food network, BAT are indirect layout fresh food business: Tencent Jingdong as a platform, Ali and suning.com, Baidu, Tmall supermarket in hand I bought the food network. The fresh food business is also known as the last blue ocean electricity supplier.

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