introduction: in the past year, cross-border imports of electricity providers will undoubtedly become the concern of "Momo", while in the capital and all kinds of game player also accelerated the pace of field staking.
in the past year, cross-border imports of electricity providers will undoubtedly become the concern of "Momo", while in the capital and all kinds of game player also accelerated the pace of field staking. Competition on the Internet seems to have just enough, many of the electricity supplier began to compete for the field to extend to the line, followed by the rise of a variety of O2O models.
for import electricity supplier O2O, insiders commented that this is a false proposition. Let consumers go to the store experience, touch the goods to the shop but no ground for blame, I can buy a "chicken ribs", the conversion rate is not high. On the other hand, if the line stores allow consumers to directly purchase or delivery, that is the general trade import varieties, the need to pay the goods of general trade tax, commodity inspection and insurmountable threshold, there is no cross-border electricity supplier.
however, regardless of the electricity supplier is not a false proposition O2O, pioneers have already taken the pace of exploration. More than one pattern, the path is not unique to achieve it, the key lies in how to combine their strengths to do, rather than over consumption of the user’s enthusiasm and freshness.
this paper on the current industry in the presence of imported electricity supplier O2O model were summarized, roughly divided into four types.
, a delivery point at the airport: online orders, pick up the line
at the beginning of this year, there is news that Tmall international will display skills to the full on O2O, aimed at the global airport duty-free shops. The specific realization of the form of O2O is: consumers go abroad, go abroad, can be purchased by Tmall International Airport duty-free shops in advance of the goods, in return, directly to the airport duty-free shops can be raised from.
in fact, this duty-free shop O2O model is not Tmall international initiative. As early as December 28, 2012, South Korea Lotte duty free shop on the launch of the Chinese version of shopping site, to facilitate the increasing visit to China tourists shopping in Lotte duty-free shop. Chinese visitors can buy duty-free goods in advance "Lotte duty-free shop online", at the end of the Korean tourist home conveniently receive the goods.
it is understood that, in the domestic electricity supplier companies, nor is it only the Tmall international one uses this set of delivery points at the airport O2O model.
at the beginning of February this year, ctrip.com launched the "accompanying purchase" online shopping platform, using the same online orders, the line delivery "mode, the destination of travel and shopping (including cross-border shopping) combined. Users can according to their own destination, choose to accompany the purchase of the corresponding site of the product, and then choose to take delivery of the airport or hotel two ways.
was informed that the current Ctrip has been accompanied by the purchase of a number of domestic and foreign airports set up delivery points. Its abroad >