marketers are always in the creative aspects in order to attract consumer attention and broken heart, but the results are not satisfactory. Because they prefer the old style of strong push marketing, and today’s focus should be more focused on the guidance of marketing, in other words, is to locate a good brand of force.
commercial society is complicated and changeable, in the development of commercial operation, and in the marketing head is often limited by the budget target and touch the sky. Because of this, they will never let go of any enlightenment, enlightenment, or the opportunity to get potential customers. Marketing people should always strive to forge ahead.
Get at this point, I contacted the marketers are always in the creative aspects in order to attract consumer attention and broken heart, but the results are not satisfactory. Because they prefer to push the old "marketing" (such as selling, for competitive advertising and continue to call, and today) should focus more on "guiding marketing", in other words, is to be good at positioning the brand force, based on the well-known brand product let the goods ready, gorgeous appearance (especially in the consumers ready to purchase.
there are eight marketing techniques that are ignored:
1 luggage tag and bag
one of my colleagues is always on the back of a business meeting with an attractive and powerful backpack. On the surface of the backpack printed her company’s Logo and propaganda. This strategy is quite effective: she told me that she is always at the airport or be cut off in the company, she asked what this company is engaged in business.
so I decided to follow the example of adding a brand label to my wallet and hand luggage. I succeeded, people asked me the meaning of the slogan and where I worked. Free advertising!
2 to iPad, a layer of mobile computer skin
as a regular speaker, I always use my laptop and iPad to help with the show. Earlier, I noticed that the laptop is facing the audience, above the apple logo, rather than "LIDA360". So, I put the notebook with "LIDA360" skin, let it in my speech, for me to do advertising.
I also put on the skin for iPad and mobile phones, so people don’t miss out on me. Because of this, on the plane and the airport, people ask me about the things, good conversation from
in preparation for the presentation, I often in a crowded room, in front of the laptop. I have set my computer desktop as my latest book with a title and a new book cover, not my children’s holiday photos and my lovely golden retriever. When I’m on or off the show, the audience will see the desktop.
4 social network