now, with the changing consumer attitudes, mentioned jewelry is no longer a patent for female consumers. Nowadays in the streets of the jewelry store is increasing, jewelry shop, but many entrepreneurs often ignore the needs of male jewelry to join. The pursuit of beauty is not just a female friend of the man, male friends also began to pursue the pursuit of fashion beauty. In this blank market, there is a huge business opportunities for male jewelry. For entrepreneurs, the choice of male jewelry to join the future development of space is also growing. Now, let’s analyze.