[Abstract] just over a year ago, many sellers said Tmall shoes, one of two Jingdong to helpless, Tmall phone received the "notice", 618 in the mall promotions such as Jingdong, unable to obtain the second half of the year Tmall all active resources, including the double 11 promotion.
Tencent technology Lei Jianping reported on June 19th
once a year Jingdong 618 years promotion war yesterday broke out, this is the Jingdong IPO after the first 618 wars, is Ali group in preparation for the IPO before a promotion war, the special point in time, making the Jingdong 618 big promotion special significance.
is preparing for the Jingdong 618 promotion war, Jingdong has taken many new ways, such as the Jingdong for the 618 anniversary campaign, Jingdong Group founder and CEO Liu Qiangdong in the 618 day personally go into battle, the front line delivery, when a return delivery staff.
Jingdong joint supplier endorser organized "star surprise activities, including the pop star Gao Yuanyuan, Lu Yi, Liu Yan and other stars" as a "Jingdong of delivery staff, to their fans user delivery.
for the occasion of the world cup in Brazil this year, the Jingdong also organized a Tencent including Wu Xiaoguang, senior vice president of Jingdong group vice president Xu Lei, vice president of Baidu, Zhang Dongchen and other executives and entertainment stars Sun Nan, Zhou Xiaoou, Jing Gangshan football tournament.
also held 618 in Jingdong, Tmall also launched various types of promotions, and against Jingdong. However, a number of electricity supplier industry have pointed out that Tmall and Jingdong competition significantly reduced the smell of gunpowder, reduce the intensity of merchandise discounts, businesses are no longer faced with a two election.
just over a year ago, many sellers said Tmall shoes, one of two Jingdong to helpless, Tmall phone received the "notice", 618 in the mall promotions such as Jingdong, unable to obtain the second half of the year Tmall all active resources, including the double 11 promotion.
, such as today’s cat and Jingdong in 618 years of promotion war harmony is a bit unexpected. In this regard, sent on behalf of the network of Tencent CEO Kongyu Xing Technology said that the electricity supplier industry become more rational, real business competition has been settled.
merchants no longer encounter two select a product discount reduced by
During the 2013 618 anniversary of
Jingdong, the entire electricity supplier industry is the Jingdong’s great in strength and impetus, preparation, also Suning, Gome, Tencent and the electricity supplier’s fast and easy, one shop business lobby, and the Tmall block, the electricity supplier promotional war atmosphere.
was the Jingdong early mobilization for small sellers but Tmall Jingdong eager for a fight, one of two businesses headache. Originally intended to participate in Jingdong 618 promotional activities last year, the business has been quite helpless, said, there is a choice of space we accounted for 60% of Tmall’s sales, accounting for the proportion of Jingdong mall, can only choose Tmall. Business environment so, can only choose to survive."