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Gome announced 11 double promotion plan the introduction of non price sales strategy

Sina

technology news October 28th afternoon news, Gome announced today the 11.11 consumer feedback strategy, the United States said that from October 31st to November 12th, large-scale promotion in home appliances and 3C commodities. By then, consumers only need to go to the United States by other businesses advertising offer any stores, Gome will be based on the advertising offer, at least drop 11 yuan to sell the goods.

The United States

, aimed at young consumers shopping habits, launched the WeChat card package coupons, 1 million yuan Gome taxi drops of red envelopes and other measures, as long as consumers receive the United States in the WeChat platform WeChat card package, can be online, online and mobile terminal channels to use.

senior vice president of the United States, said He Yangqing, the 11.11 most prominent in promoting the price problem, the ultra low price is undoubtedly the focus of consumer concern. In this case, some unscrupulous businessmen to snatch the eyeball, after the first price, discount, cheap to buy limited seckill no goods supply and other means to deceive consumers. According to the survey data of ZDC in 2013 after eleven pairs of consumers, the results found that the proportion of consumers did not meet the expected benefits of up to 30.2%.

the price in the United States during the 11.11 year of chaos, consumers only need to go to the United States by other businesses advertising offer any stores, Gome will be based on the advertising offer, at least drop 11 yuan to sell the goods.

is expected according to the State Post Bureau, 11.11 express business volume this year will exceed 500 million, an increase of nearly 50% over the same period last year, the highest daily processing capacity will reach 90 million, an increase of 38.5% over last year, this year the greater pressure distribution. He Yangqing said that the United States promised to deliver goods such as goods and consumers before the agreed delivery time difference of two hours, delivery personnel will be paid at the scene of $11. At the same time, the United States also further commitment to send the installation of synchronization, more than 2 hours before and after the installation, the United States promised to pay more than $11.

It is reported that

, the United States is currently owned by 428 warehouse service center, 1 million 950 thousand square meters of storage area, the 600 city network, 15000 vehicles on vehicles with radiation composition of the logistics system, currently in the 178 city to achieve a Sanda. (Irwin) refer to

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