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Transformation of traditional community websites

author Benli

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5 years ago, the Alibaba launched the "double eleven" net sales discounts, then Jingdong, Dangdang, suning.com and other electricity providers have joined the site, after a year of November 11th, gradually become the consumer’s Shopping Festival, has become a fierce war electricity supplier. The Alibaba group announced in 2012 the "double eleven" sales total sales of Alipay 19 billion 100 million, the Tmall 13 billion 200 million, Taobao 5 billion 900 million. Obviously, the annual "singles day" has become the first Chinese shopping carnival, and Jingdong, Suning, Gome and other electricity providers also do war bustling, even caused the domestic CCTV channel report.

with the development of the Internet industry, the electricity supplier war intensified has also led to the emergence of such beautiful kangaroo store said, this kind of shopping guide website such as the rapid development of the domestic Internet like bamboo shoots after a spring rain, the big three Tencent, Ali, Baidu have to start to snatch the cake. In such a "business situation", as a traditional community website to seek changes in the road in the cracks, it is not so clear.

content is king, the user needs is the development of the site

the Internet open and universal knowledge, reduce their website difficulty resulting in a number of community sites soared, the early community website competition, the user demand is relatively simple, providing a group communication field and related information content can meet the needs of users, and the growing popularity of Internet development, now, in addition to the early community owned station fixed user groups, even now most web content homogenization problem is serious. How users in a large 010 code inside the community website to stay, and become loyal fans, the site need to provide more content to meet the growing needs of customers, and appropriate planning of the corresponding website activities or small gifts such as active site atmosphere, improve website popularity. Although the community site from the surface of the technical threshold is not high, the technology is open, anyone can do community sites. However, the community website is a dynamic website, the community website to do tens of millions of users, the technical threshold is very high.

also now most of the sites are provided by Discuz, phpwind plug-in and system tools website, Baidu and Google algorithm algorithm constantly adjust, also need to constantly optimize the web site structure to meet its crawling web crawler, so as to update the Baidu snapshot, SEO has a deep step optimization. Regular site maintenance is also increasing the pressure on the site.

The development of

mobile Internet users on the community website eroded

mobile Internet has brought profound changes in the form of network information dissemination. It simplifies the way to access the Internet to reduce the threshold, so that the benefit of the Internet continues to expand, to a certain extent, bridging the income gap, the difference between urban and rural areas, the formation of the digital divide. Like micro-blog, WeChat and other social platforms emerge, users can easily share the first to get fresh at home and abroad

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