Taobao will implement the real person authentication to avoid fraud loophole


Times News (reporter Zhu Jianhe) yesterday, the Alibaba group for the first time to show the internal mechanism to combat fake and counterfeiting results. From January 1, 2013 to November 30, 2014, Ali invested in consumer protection and enforcement has been over 1 billion yuan.

Ali group currently invested in consumer protection and enforcement staff of more than 2000 people next year will be an additional 200 people into the counterfeiting team. In addition, Alibaba also recruited more than 5 thousand and 400 volunteers, is responsible for coordinating the daily online inspections and sampling, etc..


had been carrying the rampant fakes the reputation of, Ali said, is moving from the "real name authentication" to "real people" authentication. 2014 Taobao’s real name authentication upgrade, according to the user in different circumstances, the additional requirements according to the specified gesture camera, holding a local newspaper to take pictures, and even staff phone verification. Among them, there are ten kinds of random gestures that are specified in the gesture library, and the gestures are updated regularly to avoid the fraud. The Alibaba’s chief risk officer Shao Xiaofeng said, in order to more effectively convey accurate information for fake government departments at all levels, the Alibaba does not exclude the release of "fake distribution and circulation line under the national map" in the future, comprehensively and objectively show the fake distribution line, and the key areas, such as information indicating the category.