fast transit content marketing business 2014, 2015 gross profit was $12 million 175 thousand and 300, $15 million 237 thousand and 300, accounting for the proportion of the company’s gross margin over the same period were 97.59%, 57.26%.
interface news from the national equity system website, fast transit network technology Co., Ltd. officially announced the public transfer instructions, as soon as landing another three new board new media company. Prior to tiger sniffing Technology (8834527.OC) in November last year, the first step in the three new board successfully listed. Although both are new media companies, but regardless of the size of the assets, profit figures and profit patterns are very different.
open the fast transit prospectus, intuitive feeling is fast transit is a marketing company, rather than media. From the content of the content of revenue, the content of the marketing services accounted for nearly 60% of revenue, the proportion in 2014 is closer to 100%. The so-called content marketing, that is, to provide customers with brand promotion, product promotion and customer relationship management, which is not much difference with the advertising marketing business. And that is by this point of profit makes the performance of the fast transit unusual wonderful. Content marketing business 2014, 2015 gross profit was $12 million 175 thousand and 300, $15 million 237 thousand and 300, accounting for the proportion of the company’s gross margin over the same period were 97.59%, 57.26%.
2015, the new media products and services also provide about 40% of the company’s gross profit, and this figure in 2014 accounted for only about $2.4%. But look at the so-called new media products and services, do still provide advertising for enterprise customers to publish, market research and marketing activities and other services. Relying on the company’s two portals advertising company provides a profit of $10 million 500 thousand is also considerable. The contrast is also the tiger sniffing of the new media, which is relatively slow to do so fast. 2014, the total income of tiger sniffing is 9 million 260 thousand yuan, gross margin was 56.85%, but a year net profit of only $660 thousand, far from the speed of the road. Of course, there is also a great time to establish the relationship, speed transit was founded in 2005, compared to three years of accumulation of tiger sniffing resources may be more.
is such a big profit even if it is placed in the advertising company can occupy a space for one person, after all the reason from the major customers in beitou. Speed transit over the years, the top five customers, Lenovo, Qihoo, etc. Meikailong appeared frequently, which provide service to Lenovo in 2015 income of more than 10 million yuan. In contrast, according to public information has been disclosed, tiger sniffing in 2014 the first largest customer is Baidu, revenue of 660 thousand yuan.