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TripAdvisor ratings system fails

first_imgRatings system abandoned TripAdvisor has removed the new ratings system, which allowed users to rank listed businesses from one to five stars. According to the Telegraph, London the website was testing a new ratings scheme and have recently discontinued its use. Competitors and various industry bodies have long scrutinized TripAdvisor’s website and their reviewing methods, claiming many to be out-of-date, defamatory or fake. A spokesperson for the website, Emma Shaw, defended the company’s policies and systems.“We’re always trying to make TripAdvisor even better for both travellers and businesses, and as an innovative tech company we constantly test new features to make the site even more useful. “We recognise we have some work to do to ensure that ratings are as useful as they can be and so we have decided to remove displaying ratings from a business’s listing page today,” Ms Shaw said. The tested ratings system did not require reviewers to explain or justify their rating with an explanation.Chris Emmins, chief executive of KwikChex, was concerned with TripAdvisor’s tactics. “It seems astonishing that at a time when there is rising concern about deception and malice on the web and a growing desire for greater reliability and an end to anonymous bullying, that TripAdvisor should apparently introduce the least diligent system yet and produce greater levels of mistrust and distortion,” Mr Emmins said. Source = e-Travel Blackboard: P.Tlast_img

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