Ohio State head coach Urban Meyer has signed a major endorsement deal ahead of the 2018 college football season. It’s a cool one.The Buckeyes’ head coach will be a spokesman for Bob Evans, an Ohio-based breakfast chain, throughout the fall.Meyer is Bob Evans’ new Head Breakfast Coach.“I know that every winning day starts with a hearty breakfast, so I’m happy to help Bob Evans announce the Everything Breakfast,” Meyer said in a release. “Just like I expect our players to put everything they have into each game, Bob Evans is doing the same with this signature breakfast which includes three scrambled eggs, Bob Evans fresh sausage, hickory smoked ham, hardwood smoked bacon, tomatoes, cheddar cheese, hollandaise and scallions on a bed of hash browns and served with their new griddled biscuit. Now that’s what I call Nine Strong.”Introducing our new Head Breakfast Coach: Urban Meyer! Get ready for a winning breakfast season! Learn more: https://t.co/oYwxYFySwy pic.twitter.com/92jPFSuviS— Bob Evans Farms (@BobEvansFarms) July 30, 2018Meyer, an Ohio native, is a perfect fit for the company, says the CEO.“We couldn’t think of a better fit for our first Head Breakfast Coach than Urban Meyer. We expect Coach Meyer to bring out the best in us as he comes to the table with a winning attitude, impressive football resume and of course a mutual appreciation for farm fresh quality and hearty breakfast foods. We’re ready for whatever plays he throws at us,” said Saed Mohseni, president and CEO of Bob Evans Restaurants, LLC.Ohio State is set to open its 2018 season on Sept. 1 against Oregon State.