Abstract: last December 12th, after the NMD released in Europe, Eason Chan, Wu Yifan, Shawn Yue, Fan Bingbing, Andy Lau, Deng Chao, Chariene Choi and many other stars in NMD series around the catwalk, many micro-blog fashion bloggers also wore the NMD exposure everywhere in advance.
in mid March, a new pair of shoes starting immediately, many domestic fans before the city stores and cattle early queues, official online store due to berserk paralysis.
in the face of surging consumers, the brand’s offering policy has changed a lot: booking, limit, draw…… Even so, a flagship store in Shanghai was forced to suspend business.
so far the shoes do not retreat. China official price of not more than 1500 yuan of shoes, be stir fried in cattle prices several times, the highest close to
some people have guessed that this shoe is Adidas’s "NMD"".
today you want to reference Jun catering industry talk, is Adidas’s "explosive goods marketing strategy.
many people wonder why the shoe called "NMD"? Originally, shoes Adidas Originals NMD is a combination of the three design 80s classic shoes, NMD NOMAD, is a city of jogging shoes are designed.
as you see in the above figure, the combination of design Micro Pacer, running Rising Star and Boston Super three classic sports shoes, take a variety of color design module, not only has a classic, and the comfort of the Boost bottom of blessing.
| of restaurant inspired |
products are unique, there are stories
in recent years, the rise of "product doctrine", it seems to be a response to this phenomenon.
products should not only be authentic ingredients, the original flavor of the cooking, the more it is for our products to give more topics and stories.
for example, Sibelius spend lots of money to launch on the tip of the tongue "Chinese" in the "Zhang grandpa handmade hollow Hanging noodles"; for example, 1000 years ago with the Banu Hot pot belly trackers story……
there are a lot of similar cases, so that their products have a topic and story, more easily spread naturally.
in December 12th last year, after the release of this NMD in Europe, Eason Chan, Wu Yifan, and so on, and so on, and so on,, and so on, and so on, and so on, and so on, and so on, and so on, and so on, and so on, and so on, NMD, Shawn Yue, and so on, and so on, and so on, and so on, and so on, and so on